A blog is more than just a way to post stats and press releases about your company. In fact, used properly, blogging for nonprofit can be an indispensable tool to further strengthen the brand of your business and inject a bit of humanity as well.
If you want to try blogging for charity, then there are a couple of practices that you need to adopt in order to make it the best blog it can be.
It shouldn’t be a surprise that a lot of the non-profit blog ideas are similar for blogs in general. That’s because, ultimately, whether you’re trying to be one of the nonprofit blogs or not, it’s all about creating content that resonates with your readers.
So, let’s get started!
1. Communicating With Your Users
The biggest blogging mistake that most people for non-profits is to not engage with their audience/users. A blog is not just place for you put up articles about your charity drive and company accomplishments, it can also be a place to communicate directly with your audience.
When you put up a blog post or an article, ask your audience what they think about it. Doing so will not only start a dialogue between you and your users, but it also humanizes your organization. If you’re blogging for charity, giving your staff a voice helps remind users that the people running your organization or business are real people and not just some corporate machine.
2. Hire Writers Or Get Guest Bloggers
Keeping with up a consistent blogging schedule can overwhelming, especially if you’re just running it by yourself. If you’re having trouble figuring out nonprofit blog ideas, then hiring a freelancer or an intern to write for you might be the solution.
With a team of writers, you can easily spread out your blogging duties to reduce the workload. Plus, it makes scheduling your blog posts a lot easier by assigning each person an article a month or setting a quota for your team.
If you’re not ready to expand your writing team yet, you can also opt for guest bloggers to contribute to your blog. Whether it be your constituents, board members, volunteers or experts in the industry, using a guest blogger offers a ton of advantages.
In addition to having more blog content (that you don’t need to write yourself), guest bloggers can bring fresh perspectives that you might not consider. If they are a supporter, they might share personal stories that relate to your cause or how your organization have helped them. Plus, they are more likely to share their work on their network, further increasing your credibility and reach.
3. Show Your Authors
The sole purpose of starting a nonprofit blog is to show a human side to your organization and to steer clear of the typical awareness or donation-seeking approach. Not only does showing authorship to your content humanizes your organization, but it also lets your readers put a face to your blog, which makes them more relatable.
4. Share Compelling Stories
If you want your blog posts to connect to your readers, they need to be able to invoke powerful emotion. The best way to do this is to share personal and compelling stories about your nonprofit.
Telling these stories via video or visual content is also a great way to inspire and inform your audiences as well.
5. Put A Spotlight On Your Volunteers
Just as it’s important to highlight the cause of your nonprofit and its staff, it’s equally important to highlight your volunteers as well.
If there are people volunteering to your cause, whether it be through fundraising, being a committee member, or even guest blogging, it’s important to highlight them from time-to-time and showcase how they’ve been helping your organization.
The benefits of putting a spotlight on your volunteers is that: A. It validates your volunteers for the time and effort they’ve put in; B. You’ll inspire others to get involved; C. people are more likely to share their volunteer efforts to their friends and family, which helps spread awareness and lead people back to your blog.