Digital Marketing has successfully evolved the advertising world. Currently, it is one of the most dominant form of marketing which makes it impossible for one to imagine business growth without advertising brand or business considering the same.

Digital Marketing is deeply rooted in the use of technology, internet, new age devices such as mobile phones, laptops and various other electronic gadgets. It heavily relies upon social media platforms. E-mail, Blogs and Search Engines like Google.

However, with the development of technology, there are latest digital marketing opportunities and trends going around the corners for the marketers to use. Although, the question is which is the best one to follow? And so, here we are to answer all your queries. In this article we will be discussing 3 Tech Trends changing Digital Marketing in 2020.

Social Commerce

Social Commerce: How to Sell on Social Media in 2019-20

Social commerce plays a vital role for advertisers all across the globe. Undoubtedly, social media tends to be the major aspect influencing digital marketing. Social commerce is based upon Product tagging. And here’s the work flow of the same.

  • Publish a post on social media platform like Facebook
  • The post shows up an image of a model wearing the clothes of your brand.
  • People will then click the image and see the products tagged on the image and will learn about the product’s name and pricing
  • If they like, they will click the tag and the link will take them to your website where they can buy the same product.

This procedure makes product advertising much easier and more appealing.

Augmented Reality

Augmented Reality is a technology which combines the real world with certain digital elements that aren’t actually there. Here’s how it works;

  • You will require a device such as a smart phone
  • You will have to point your camera in the real time space you are in
  • Augmented Reality will then add digital elements to that space combining the real with the virtual world.

AR is definitely taking digital marketing one level up.

Rise of the video

Although, videos are no latest discovery but the impact of video materials in the digital marketing is incredible. People are now highly preferring to watch and learn something instead of reading about the same. Digital marketers such focus on publishing videos such as

  • How to Guides
  • Product Reviews
  • Hacks
  • Testimonials

Hope, this article has helped you to recognize the importance of technology in the digital marketing field and start implementing the same.

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