A blog is more than just a way to post stats and press releases about your company. In fact, used properly, blogging for nonprofit can be an indispensable tool to further strengthen the brand of your business and inject a bit of humanity as well.

If you want to try blogging for charity, then there are a couple of practices that you need to adopt in order to make it the best blog it can be.

Best Blogging Practices For Nonprofit Blogs

1. Communicating With Your Users

The biggest blogging mistake that most people for non-profits is to not engage with their audience/users. A blog is not just place for you put up articles about your charity drive and company accomplishments, it can also be a place to communicate directly with your audience.

When you put up a blog post or an article, ask your audience what they think about it. Doing so will not only start a dialogue between you and your users, but it also humanizes your organization. If you’re blogging for charity, giving your staff a voice helps remind users that the people running your organization or business are real people and not just some corporate machine.

3. Show Your Authors

The sole purpose of starting a nonprofit blog is to show a human side to your organization and to steer clear of the typical awareness or donation-seeking approach. Not only does showing authorship to your content humanizes your organization, but it also lets your readers put a face to your blog, which makes them more relatable.

4. Share Compelling Stories

If you want your blog posts to connect to your readers, they need to be able to invoke powerful emotion. The best way to do this is to share personal and compelling stories about your nonprofit.

Telling these stories via video or visual content is also a great way to inspire and inform your audiences as well.

5. Put A Spotlight On Your Volunteers

Just as it’s important to highlight the cause of your nonprofit and its staff, it’s equally important to highlight your volunteers as well.

If there are people volunteering to your cause, whether it be through fundraising, being a committee member, or even guest blogging, it’s important to highlight them from time-to-time and showcase how they’ve been helping your organization.

The benefits of putting a spotlight on your volunteers is that: A. It validates your volunteers for the time and effort they’ve put in; B. You’ll inspire others to get involved; C. people are more likely to share their volunteer efforts to their friends and family, which helps spread awareness and lead people back to your blog.