The digital marketing industry has been growing with the growing technology and their affordable rates by the general public. There has been a sea change in the field of marketing, where traditional marketing is no longer very effective, as people have begun to spend more time online on social media sites. Thus businesses too have understood that it needs to sell to people virtually. Thus digital marketing has gained major significance in India and across the world. And being curious about what is the digital marketing as career in India could be is natural.
If you also want to be part of the challenging field of digital marketing, let us look at the various job roles and the salary trends.
Digital Marketing Manager
The Digital Marketing Managers will possess high experience and a strong knowledge base of the industry. They will use this knowledge to mentor their predecessors and team members. The average salary of a Digital Marketing Manager who has a minimum of 4 to 8 years of experience in the industry will be 8 lakhs per annum. It is important to note that there are various other factors like certificates, city, qualification also play a major role.
Pay Per Click Analyst
PPC Analyst is also called an SEM Analyst is also a demanding job role in digital marketing. You can bag this job if you can understand consumer psychology and create campaigns likewise. The main job responsibility is to manage Paid Ad Campaigns on Google Ads, Bing and other Ad networks. The average salary of digital marketing executive working as PPC Analyst can range from rupees 2.5 lakhs to 3.3 lakhs with a few months or one year of experience. The good part is the pay also increases to 6 lakhs as you grow in knowledge.
No matter what new tactics emerge in the DM industry, SEO will remain evergreen. SEO is all about optimizing what people are searching for and adding your subtle marketing thoughts intentionally. SEO is the best way to have sustainable, long term and high converting traffic. Although experience with SEO tools such as SEMrush, Google Analytics, Search Console etc will be necessary. But at the end of the day, your knowledge and experience are what counts. Initially, the salary is very low, but as you gain knowledge, you will get paid Rs 2.2 lakhs a year with 1- 2 years of experience. SEO interns are paid 15,000 per year in cities like Bangalore, Pune and Mumbai.
The above job roles are a few insights into the digital marketing as career. Also, SMM executives will get paid 1.5 lakhs to 3.5 lakhs in India. And content writes will be paid 2 Lakhs to 4 lakhs in India. Let the initial pay not hinder your excitement, as there is a lot to learn and there are challenges every day.