We live in a world full of easily accessible information. You no longer have to pull out a 5 pound dictionary to look up the definition to a word, you can look it up in 5 seconds with your smartphone.
Even beyond that, the internet has given us an easy way to learn new things from people all over the world. People with years of experience reach out to us from their computers and share their invaluable knowledge with us online. There’s no excuse to stay uninformed when so much information is within our grasp.
This is no exception when it comes to the B2B startup industry and, in particular, B2B marketing. Because what are up and coming businesses to do? Market themselves. Get more traffic, increase engagement, increase their number of high quality leads, etc.
Marketing with B2B startups is a very hot topic online, there’s a wealth of information about how to run your business efficiently. Just think, thousands of businesses are trying to teach you how to be successful, for free!
There is a downside, however. With the endless number of B2B blogs and articles floating around, there are bound to be some with less than stellar advice. Sure, that article you read about the hottest new marketing tactics may be well written, but how can you be sure the information is accurate? Buzzwords like “optimize” and “enhance” seem appealing, but where is the data behind them?
We have gathered from all corners of the internet 5 tips you can use to improve your B2B marketing strategy that are backed up by statistical data.
There’s a very good reason 43% of B2B marketers have blogging at the top of their list when it comes to content marketing. Companies who blog on a regular basis enjoy 3x the organic traffic in comparison to their non-blogging counterparts. Among companies who blog regularly are big names like Coca Cola, AllState, and GE, which tells you that it doesn’t matter what kind of company you are, blogging can still bring your business added benefits!
2. Brand Values
While taking a stand on a social or political issues can be tricky for a brand, it can also have an immensely positive effect. 91% of consumers were reported to not only prefer, but actually switch over to brands that stood for a cause. A shining example of this is Yoplait, who released a video that shed light on how busy mom’s need to deal with unnecessary judgement from strangers, taking a stance on breastfeeding in public. This helped them stand out against their competitors and increased brand interest by 1,461%!
3. Employee Influence
Don’t underestimate the influence of your employees. A 2018 study found that brand messages shared by employees on social media had a whopping 561% higher reach! Content shared by employees are viewed as more authentic than those shared by corporation as a whole. Dell is a company that harnesses their employees influential power by posting content relevant to their employees AND customers, driving employees to share that content, resulting in messages that reach farther with increased engagement.
4. Visual Content
You may already be aware that social media websites like Facebook favor posts with videos over those with only text or images, which is a big part of what makes video marketing so valuable. Though it may seem that video content is less relevant for B2B startups, 74% of customers were reported to make a purchase after watching a company’s video.
Facebook and Instagram are very attractive social media platforms, with their large and active user bases, but Linkedin is the #1 choice for B2B marketers. Linkedin currently has over 500 million members, with 40 million of them being decision makers for their companies, a very good reason not to overlook this website in your marketing strategy!
Hopefully you’ve learned something new today, and that this information will serve to get you the results you’re looking for! Did any of the data in this post surprise you? Were any of these points particularly interesting to you? Let us know!