What is SEO landing page?
A landing page is a page that a user visits through a 3rd party. This can happen in Google’s SERPs (search engine result page). Or the user found the landing page through a Google advertisement whose purpose was directing the user to take a specific desired action. The purpose of a landing page for SEO is to attract organic search engine traffic to a set of keywords. Once visitors arrive at the SEO landing page, they will see content that is hyper-relevant to their search query. The page can be designed to be a conversion page, or it can be designed to be of high interest and then converted via a link to the appropriate product / service page (s) on the main website.
Get a visitor to click (to go to another page, on your site or someone else’s)
Get a visitor to buy
Get a visitor to give permission for you to follow up (by email, phone, etc.). This includes registration of course.
Get a visitor to tell a friend
Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback.
Why Landing Pages Are Important
More specific landing pages are likely to Rank
When it comes to SEO, the more relevant your landing page is to one’s search query, the higher your chances of ranking it. If we take the example of a contractor from above, say that the contractor had just one page on its website listing all its services – from siding repairs to roof masonry to gutter cleaning and more. Only “siding repair” is mentioned on that web page.
More specific landing pages are likely to Score better quality
When it comes to PPC, Google AdWords uses Quality Score to your keywords. Those scores determine where you appear on the search results pages and how much you must pay for your position. Your score is measured by your expected click-throughs, the relevance of your ad and the relevance of your landing page. If you’re bidding on the term “siding repair,” with an ad about siding repairs, and then sending those clicks to a homepage about all your products and services, your Quality Score is something May look like.
More specific landing pages are likely to convert better
For most companies wanting to get leads and sales from the web, the goal of getting one of your landing pages will then be to convert them – either by collecting or picking up their information through an online contact form, by getting them to pick up the phone and call you.. When you run marketing campaigns, whether they are social media, SEO, PPC, email, or any other type of marketing campaign, it can be a mistake to direct that traffic to your homepage. There are just too many deflections. Landing pages make it easy for you to persuade visitors to act. This is because you find them limited, but highly relevant and sought-after options to choose from. The concept of “less is more” prevents visitors from being overwhelmed by choices and gives them a simple answer to their question or solution to their problem.
What is SEO?
SEO, short for Search Engine Optimization, is a process to make your website and landing pages more visible (rank higher) in the organic results of search engines.
Best SEO Landing Page Building Techniques
Publish to a Custom URL
Determine your Keywords
Length of the Page
Secure Backlinks to your Page
Leave a Seasonal Landing Page
Speed up your Page
Make the Contents Shareable